Product strategy rooted in user behavior.
Let's chatAbout
I help teams understand what their users actually need, and make confident decisions about what to build next.
My process focuses on upstream thinking before moving to solutions. In practice, that means qualitative user research, low-fidelity thinking, and detailed opportunity assessment that points to the right next step.
I love to partner with technical product teams, in AI, data, developer tooling, and other niche workflows, navigating complexity their current design process wasn't built for. I've built that experience at companies including Plotly, Tableau, Microsoft, and Intel.
Services
Choose your starting point.
I specialize in technically complex products where understanding what's underneath the interface changes what gets built. Most engagements begin with one of the services below. Some evolve into longer partnerships. Every project starts with me getting a clear picture of the space and the people in it.
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This is for you if
You want to understand more about the people you're building for. Whether it's a niche industry or a technically complex space, you need to know what's actually happening so that you can build the right things with confidence.
Let's talk → -
This is for you if
You have a lot of ideas or momentum about which direction to take your product, and you need clarity on how to move from many options to a single roadmap that supports both your customers and your business.
Let's talk → -
This is for you if
Something in your product isn't working (a confusing flow, an inconsistent interface, products that overlap in functionality). You want the solution shaped around design best practices and users' needs.
Let's talk → -
This is for you if
You want a senior design thinker in your corner on a regular basis to work through difficult design decisions and tradeoffs that will have lasting impact.
Let's talk → -
This is for you if
Your situation doesn't fit neatly into any of the above options. We'll work together to shape an engagement around your specific problem, with the right scope, format, and outcome for your team.
Let's talk →