Product strategy rooted in user behavior.
Let's chatAbout
I help teams understand what their users actually need, and make confident decisions about what to build next.
My process focuses on upstream thinking before moving to solutions. In practice, that means qualitative user research, low-fidelity thinking, and detailed opportunity assessment that points to the right next step.
I love to partner with technical product teams, in AI, data, developer tooling, and other niche workflows, navigating complexity their current design process wasn't built for. I've built that experience at companies including Plotly, Tableau, Microsoft, and Intel.
Services
How we might work together.
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A structured set of user interviews synthesized into a report with findings specific enough to act on.
Who this is for
You want to understand more about the people you're building for. Whether it's a niche industry or a technically complex space, you need to know what's actually happening so that you can build the right tools with confidence.
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A prioritized roadmap that bridges the gap between user reality and your product's next steps, with the rationale behind each.
Who this is for
You have a lot of ideas or momentum about which direction to take your product, and you need clarity on how to move from many options to a single roadmap that supports both your customers and your business.
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A redesigned flow, consolidated interface, or set of UX recommendations, scoped to the actual problem in your product.
Who this is for
Something in your product isn't working (a confusing flow, an inconsistent interface, products that overlap in functionality). You want the solution shaped around design best practices and users' needs.
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Ongoing senior design thinking at a fixed monthly or quarterly rate, available when you need it.
Who this is for
You want a senior design thinker in your corner on a regular basis to work through difficult design decisions and tradeoffs that will have lasting impact.
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A custom engagement shaped around the problem you're working on and the outcome you need.
Who this is for
Your situation doesn't fit neatly into any of the above options. We'll work together to shape an engagement around your specific problem, with the right scope, format, and outcome for your team.
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