About
I help teams understand what their users actually need — and make confident decisions about what to build next.
Technical tools work best when they get out of the users' way. I focus on upstream thinking — understanding users, mapping systems, and identifying key opportunities. That means low-fidelity thinking, qualitative user research, and detailed assessment of what's actually broken — and how to move forward.
I work best with technical product teams — often in AI, data, or developer tooling — who are navigating complexity their current design process wasn't built for.
I've spent my career in exactly these spaces at companies like Plotly, Tableau, and SigOpt.
Services
How we might work together.
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A structured set of user interviews synthesized into a report with findings specific enough to act on.
Who this is for
You're building for users you don't fully understand yet. Whether it's a niche industry or a technically complex space, you need to know what's actually happening before you invest in the wrong direction.
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A prioritized map of your users' real flows and the high-value areas where your product can do more or do better.
Who this is for
You have a product, but you're not sure you're building the right things in the right order. Your backlog feels disconnected from how users actually move through your product.
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A redesigned flow, consolidated experience, or set of UX recommendations that resolve the specific thing that isn't working.
Who this is for
Something in your product isn't working and you can feel it. A confusing flow, an inconsistent interface, products that need to be merged. The problem is visible but the path forward isn't.
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Ongoing senior design thinking at a fixed monthly or quarterly rate, without the overhead of a hire.
Who this is for
You don't need a full engagement. You need a senior design thinker in your corner on a regular basis to pressure-test decisions before they become problems.
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If you have a problem and a goal, we can define the right shape of the engagement together.
Who this is for
Your situation doesn't fit neatly into any of these. That's fine. Forma Libera is built for exactly that. Let's talk about what you actually need.
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